This weekend brings the 96th Academy Awards, arguably the biggest night in entertainment. But first, a somewhat less prestigious straw poll: leading marketers’ highlight reels of movie marketing.
There’s no Oscar for best trailer, or best poster, best product tie-in (well, there is a kind of unofficial equivalent: the Golden Trailer Awards, for which you’ll have to wait until May 30). But the movies are a proudly commercial art form, with a whole ecosystem of artists working to promote the movies themselves – think the gorgeous posters, trailers and title sequences of Saul Bass, or the world-famous promotional illustrations of Drew Struzan.
